PPC Campaigns
ICP-aligned paid campaigns across Google, Meta, and LinkedIn, tuned for B2B pipeline, not vanity clicks. We run the queries your AEO and SEO work is already warming up.
Optimized for
- Meta
What you actually get
- Account audit + wasted-spend recovery
- Keyword + audience targeting matched to ICP
- Google Ads (Search, Performance Max, Demand Gen)
- Meta Ads (Facebook + Instagram) for top-of-funnel reach
- LinkedIn Ads for account-based targeting
- Landing page + conversion-rate optimization
- Server-side conversion tracking + offline-conversion uploads
- Ad copy testing against AEO citation language
- Negative keyword + placement hygiene
- Weekly performance reviews + spend pacing
Inside the engagement
Three of our four stages
What outcomes look like
cost per qualified lead
pipeline-to-spend ratio
to first optimized cohort
FAQ
About PPC
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How is this different from a generic Google Ads agency?
We run paid on top of the AEO + SEO foundation we've already built. Your ad copy mirrors the citations LLMs are pulling, your landing pages are the same pages we're optimizing for organic, and conversion tracking is wired into the same CRM your sales team uses. Most agencies sell media, we sell pipeline.
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What's the minimum spend you'll work with?
We're a fit for accounts spending $20k/mo+ across paid search and paid social. Below that, the management fee eats too much of the budget for honest ROAS.
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Do you do creative as well?
Yes, ad copy and static assets are in-scope. Animated or video creative is scoped per-campaign.
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Can you run PPC without the AEO work?
We can, but the results compound when both ship in parallel. Paid keywords are also our fastest signal source for what to write organically.
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How do you report?
A single Looker dashboard with spend, CAC, pipeline, and revenue attribution, refreshed daily. Weekly written summary in your inbox.
Ready to win on PPC Campaigns?
One 30-minute call. We'll show you exactly where your buyers are searching and what we'd ship in your first 30 days.